Gone were the glory days of NRC. But here were the new wave of run clubs. Why shouldn’t Nike be a part of it?

With the expansion of Nike owned-retail all across the U.S., we brought Nike Run Club to places that had never experienced a Nike event. And doubled down in places that already had. And we did it every single week. Sustainable, strategic, and scalable.

program strategy, experiential activation strategy + execution, ambassador marketing, agency management, global adoption