The first Wednesday in June is not just a running day. It’s Global Running Day. And it was a great day to launch an update to the Pegasus franchise.

I led Nike activation strategy + execution in the key markets of Atlanta, Austin, and Miami, hosting 3 events on Global Running Day (and a bonus event the day after, because we just couldn’t get enough), tying together brand, product, moment, and community.

brand activation strategy + execution, global adoption, community marketing, product marketing, project management