In 2023, Nike returned to Miami to activate at the Miami Marathon for the first time in almost 6 years. Miami’s running community is unlike anything else in the U.S., and we created experiences and activations to celebrate the cultural phenomenon that is running in South Florida.

In 2024, we went way bigger. With an 8 week training journey, full retail brand takeover of local stores, shakeout run/pool party, SMU to meet the moment, community dinner, and an impactful OOH/cheer zone, runners left thinking it was the Miami Marathon presented by Nike.

activation strategy, community marketing, merchandise creation, retail brand, photoshoots