After 22 years of owning the trails in hiking, KEEN saw an opportunity to move a little faster. I joined to help this iconic northwest brand enter the trail running category. Armed with an incredible first product and a whole lot of open minds, we brought KEEN trail running to hundred mile races, city trailheads, running expos, wholesale accounts, and a whole lot of other places - on and off the beaten path.

brand strategy, GTM plans, global strategy, community marketing, activation strategy, project management, influencer campaigns, ambassador strategy